Quote:
Originally Posted by C0LLETTE
One Idea:
I remember this from a marketing course I once took.
CHOICE-SUPPORTIVE BIAS
Choice-supportive bias or post-purchase rationalization is the tendency to retroactively ascribe positive attributes to an option one has selected and/or to demote the forgone options. It is part of cognitive science, and is a distinct cognitive bias that occurs once a decision is made.
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I think that is a worthy subject of discussion and consideration, C0LLETTE.
I majored in Sociology and Communication. Both fields of study have interesting takes on Bias Theory. I imagine Psychology and Business fields of study have a commingling of ideas which finds its roots in Bias Theory.
Sociology defines Bias (in general terms of) as: A tendency (either known or unknown) to prefer one thing over another that prevents objectivity, that influences understanding or outcome in some way.
Emile Durkheim, one of the early founders of Sociology, developed theories around the subject of Bias.
I forget who to credit for this strand of thought, but someone once said that a "...good Sociologist is aware of their own bias, and the bias of others, and takes precautions."
Bottom line (generally speaking):
Be aware of bias, in terms of biased behaviors and observations and how it informs one of subsequent actions associated (directly or indirectly) by any given or demonstrated particular bias.