This is a tough one!
I think that if we had a ton of folks complaining about the use of the 'f-bomb', we might consider another word.
It's hard for me to fathom that because I tend to view the world at large as mostly overly-sanitized and often appreciate a little debauchery thrown in with my white rice. To me, as a marketing tool, the header lets me know right off the bat that this community is looser and a little less tame than
www.ilikecannedbeans.com.
It's a way to let folks know, "Hey, we're not all that uptight here", a way to say "I'm ok, You're ok!"
I think it helps that you realllly have to look at the word to see what it is - some have thought it said "turkey"
It's good for a chuckle if nothing else
But again, if a bunch of folks said "Hey, Im offended" or "That word bothers me", we'd have to take that into consideration.
I hope that doesnt happen