Nike’s Pro-LGBT #BeTrue Shoes And The Fashion Of Acceptance In Sports
By Travis Waldron on Jun 11, 2013 at 2:34 pm
The world’s foremost name in sporting apparel isn’t just dipping its toe in the waters of expression and acceptance. It’s diving in headfirst. After signing the WNBA’s Brittney Griner to a contract that has her market and wear men’s clothing as well as women’s apparel, and makes her the company’s first openly gay athlete.....
Griner and other female athletes are donning men’s suits and jeans, bow ties and button-downs.
All this experimentation is pushing and redefining traditional gender norms, and while that’s still drawing negative responses from some, it’s drawing admiration and enjoyment from most. It’s also causing fans and admirers to experiment alongside them, giving Nike and other companies further incentive to ignore the norms to which they once felt they had to adhere.
http://thinkprogress.org/sports/2013...nce-in-sports/