Gendered Marketing

[dixie]

Originally Posted by betenoire

Oh, and I forgot to mention the (discontinued) Camel Exotic Blends. Not necessarily marketed specifically to Women, but it FELT like that's what they were driving at.

They came in flavours like "champaign" "mint chocolate" "citrus" and were in collectible tins. I liked the tins so I used to buy a pack or two every time I was in the US.

I actually think that Camel is part of the axis of evil because of their habit of such obvious marketing to young people and females.

http://users.ap.net/~burntofferings/...melexotic.html

I loved the mint chocolate and the vanilla... I just wasn't a fan of their shady advertising tricks.